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Digital LED Billboards get noticed

Connect with your audience like never before. A study done by Arbitron* on Digital Billboards in an eastern US city found that:

  • more than 50% of the travelers surveyed noticed the billboard
  • more than 80% of the travelers remembered at least one LED billboard ad
  • 80% had a generally positive reaction to digital billboards

Digital LED Billboards work 24 | 7

Even when you’re asleep the board is still working for you. How it works is simple:

  • ads run in a sixty second loop
  • there a minimum of six ads each minute
  • each ad is 5 to 10 seconds long
  • each ad is shown 1400 times each day (if run once per minute)

This gives you the reach and frequency you need to reach your customer..

*Williams, Diane. Digital Billboard Report: Cleveland Case Study, Arbitron custom research. 2008
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Your customers notice

When asked: How often do you notice the advertising messages on digital billboards?*
Over 80% said that they notice LED Digital Billboards at least some of the time and almost 25% every time.

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